Crunchmore) made out of Cap'n Crunch cereal.' The article refers to the Captain's bicorne as a ' Napoleon-style' hat, and claims that this has led to speculation that he may be French. Jean LaFoote, 'The Barefoot Pirate', often attacked the Guppy in order to steal its cargo of Cap'n Crunch cereal.Īccording to The Wall Street Journal (2013), the character, Horatio Magellan Crunch, captains a ship called the Guppy, and was born on Crunch Island, a magical island off the coast of Ohio and in the Sea of Milk-with talking trees, crazy creatures and a mountain (Mt.

While typically an American naval captain wears four bars on his sleeves, the mascot has been variously depicted over the years wearing only one bar ( ensign), two bars ( lieutenant), or three bars ( commander).Īnimated television commercials featured the adventures of Cap'n Crunch commanding the 'good ship' Guppy on its sea voyages accompanied by his canine first mate Seadog and loyal crew of sailor children named Alfie, Dave, Brunhilde, and Carlyle. Cap'n Crunch is depicted as a late 18th-century naval captain, an elderly gentleman with white eyebrows and a white moustache, who wears a Revolutionary-style naval uniform: a bicorne hat emblazoned with a 'C' and a gold-epauletted blue coat with gold bars on the sleeves. The product line is heralded by a cartoon mascot named Cap'n Crunch. Quaker Oats had a marketing plan for Cap'n Crunch, before it had developed the cereal. The commercials themselves were originally produced by Jay Ward Productions. The character was created by Allan Burns, who became known for co-creating The Munsters and The Mary Tyler Moore Show. Reinhart developed a technique in the manufacture of Cap'n Crunch, using oil in its recipe as a flavor delivery mechanism-which initially made the cereal difficult to bake properly. for his leadership in directing the development team of Cap'n Crunch. Peters Award to Robert Rountree Reinhart, Sr. In 1965, the Quaker Oats Company awarded the Fredus N. Little, Low had also worked on the flavors for Heath, Mounds and Almond Joy candy bars. After her death in 2007, The Boston Globe called Low 'the mother of Cap'n Crunch'. Low created the flavor coating for Cap'n Crunch, describing it as giving the cereal a quality she called 'want-more-ishness'. Little, developed the original Cap'n Crunch flavor in 1963-recalling a recipe of brown sugar and butter her grandmother Luella Low served over rice at her home in Derry, New Hampshire. They'd put it over the rice and eat it as a kind of a treat on Sundays. Grandma would like to make this concoction with rice and the sauce that she had it was a combination of brown sugar and butter.

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